9:00 - 10:00
Registracija sudionika i prvi coffee break
10:00 - 10:15
10:15 - 11:15
Alice Frantz (Performance Video)
YT4A, how to make it work for you?
How to make Youtube for Action a success for you? Who is today's user and where do I find them? How to find them, capture their attention, optimize towards success and measure my actions? Presentation incorporates both high-level elements to inspire audience about Youtube and very practical elements - best practices to make it work.
11:15 - 12:00
Mariia Bocheva (Google Analytics)
End-to-end analytics: THE MISSING MANUAL
Typically, adv costs are collected in a number of different systems, user behavior is tracked in another system, and the data about offline orders is stored somewhere else. And how can you make quality decisions if the data collection process is screwed and data is scattered? During this speech, you'll get a checklist that covers all the main mistakes in GA set up and will understand how to build an end-to-end analytics system for your business.
12:00 - 12:30
12:30 - 13:00
Damion Brown (Google Analytics)
Cloud Marketing With Google
Being great at Google Analytics isn't enough any more -- you need to be asking how you can find more value in your data, by merging it with more sources and finding new ways of visualising performance. In this talk, Damion demonstrates some simple ways of making web analytics more valuable by doing crazy things to it.
13:00 – 13:30
Adam Vovra (Google Ads)
Trebaju li nam doista Smart opcije ili je to još jedan Google trik?
Smart biding opcije Google Ads sustava i Smart display kampanje - nekoliko korisnih primjera iz prakse
13:30 – 14:30
14:30 – 15:00
Miroslav Varga (Google Ads)
Kako jednom za svagda riješiti problem da Google potroši proračun iznad željenog dnevnog iznosa.
15:00 – 15:30
Zorin Radovančević (Google Optimize)
Google Optimize i optimizacija weba
Što je to zapravo optimiziranje kroz A/B testove i kako to napraviti pravilno i smisleno koristeći Google Optimize
15:30 - 16:15
Uvod u CPK - Cugu Poslije Konferencije
16:15 - ????
Cuga Poslije Konferencije