ADworld Experience Founder and a founding member of the Paid Search Association In 12 years of ADworld Experience (the EU’s largest Pay Per Click vertical event) I saw on the stage in Bologna hundreds among the World’s best GAds professionals explaining their strategies and presenting their case stories. I will show you what in my opinion are the best practices I learned, which are still an important part of my own way of doing Google Ads campaigns and will probably be useful for quite a while too.